A catchy slogan doesn’t pop up in someone’s mind the moment you find the need to have one. A slogan is created through a process. This can take you and your team weeks and even months to master. However there occur some simple tips which will help you come up with a catchy slogan. These tips are seven in number.
Highlight your USP. Before you start making a slogan, take a good look at business and answer the following questions:
Who are you and what does your company do? How unique are your operations from your counter parts. The main aim of answering this questions is to be able to discover what your unique selling points are so as to be able to focus on them.
Also research on your target market. This is the second step. know who has interest in your product for you to be able to engage more with them. You can get info from social media platforms and also from the established websites. From social medias like Facebook you can be able to see their locations and profile.
Also after learning about your target market, make sure you carry out bran storming sessions with your team. This is the step where you now formulate the slogan. Involve your team at all times and make sure you get their views. One should not hesitate to throw idea to the table during this step. Allow every member to participate where one can even bounce back an improved version of another member’s idea.
Make sure you keep the slogan short and memorable at all times. Slogan only work when the public is able to connect the slogan with your brand. You should thus make it easy to understand and memorable at all times. Use simple words that are easy to understand. Be honest when formulating a slogan. This means that if you promise something you have to see it through at all times.
A slogan should also be timeless. This is because a timeless slogan will always last for long durations of time. “Can you hear me now” is an example of a timeless slogan. The catchphrase became famous when it came out, but is it still relevant today? The answer’s no.
Ask your audience. The audience is very important and for this reason always involve them. This is because the slogan is prepared for them. The public will give a good opinion about what they think about the slogan. Get your best ideas and have a poll on social media, for example, to see which one the audience likes best. You can also narrow down to a particular slogan at all times.